MUGO was not achieving the results they’d expected from other warehouse outsourcing companies. Then, they set up their own warehouses and started to manage their own warehouse operations, but still, couldn’t reach the desired level of speed or achieve a seamless operation that would make them feel comfortable.
A warehouse is the home of every e-commerce business. Thus, just like our own homes, a warehouse must be equipped with the technology of its time and should have an order of doing things. Right at this point, MUGO struggled to find a warehouse that could meet its technological needs while managing its operations.
Just like with everything else, technology facilitates e-commerce logistics and warehouse management processes. When there is a lack of technological infrastructure, things turn the opposite way, resulting in unexpected setbacks. MUGO has faced similar setbacks while running its own operations. Let’s take a look at why and how that happened.
“During the time we weren’t working with OPLOG, we were having trouble finding a fully working warehouse management software and we were experiencing hiccups in order management. However, OPLOG's strong technological infrastructure offers us the opportunity to focus our time on marketing and sales rather than operations.”
Atahan Yilmaz – Marketing Director, MUGO
For businesses like MUGO, which work with multiple brands, increasing product stock requires that these products are barcoded and logged into both the stock and the system, right after a quality control via a good warehouse management system. Afterward, the products should not be mixed while they are being collected and packaged for an order, moreover, the customer should be informed when they are delivered to the carrier company. Meanwhile, after these orders with so many products are prepared, the process should work in integration with the carrier company so that the end-users are served with a flawless delivery.
MUGO’s challenges in finding the right warehouse management software were even more prominent during high seasons—the increasing number of orders led to disruption in time-consuming processes such as the quality control, barcoding, and system logging of orders. This led to stock errors and incorrectly prepared orders, which decreased the delivery speed. At the end of the day, when they felt like the time they can have been devoting to developing their brand is wasted on warehousing, they started seeking a new solution.