It all started when a breastfeeding mother took action for her own needs. In 1984, Resheda Hagen founded Lansinoh with a mission to provide solutions for the challenges mothers face during their breastfeeding journey. Over 40 years of expertise has made Lansinoh the most trusted brand by mothers and healthcare professionals in more than 60 countries today. For Lansinoh, this is more than just selling a product; it is about supporting mothers during their most sensitive times, providing confidence, and making their lives easier.
This deep mission is reflected with the same care in their operations in Turkey. However, the necessity to respond instantly to the critical needs of mothers, combined with the speed expectations of e-commerce, requires operational excellence. Delivering a breast pump—a mother's urgent need—or a hygienic product that will touch a baby's sensitive skin, flawlessly and as quickly as possible, is much more than an ordinary logistics operation.
This is where OPLOG steps in, merging Lansinoh’s 40-year legacy of trust with the speed and perfection of technology, ensuring that every package carries not just a product, but also "support" and "trust." Let’s take a closer look at the details of this delicate and powerful partnership.
By a Mother’s Side at Every Moment: Lansinoh & OPLOG Partnership
Significant improvement in delivery times
Decrease in operational error rates
Increase in urgent delivery capacity
Enhanced standards in hygiene and specialized packaging
Growth in online sales and increased customer satisfaction
The Challenge: Capacity Limits and Sensitive Product Logistics
Increased demand in e-commerce is a sign of success for any brand, but it can become a challenge when it pushes the limits of operational capacity. This is even more critical for a brand like Lansinoh, whose products are directly related to maternal and infant health, requiring hygiene and specific storage conditions. Not being able to exceed a certain order volume through in-house means both limits growth potential and risks not being able to respond to mothers' urgent needs on time.
OPLOG eliminated the capacity issue by providing a flexible and scalable infrastructure to meet Lansinoh's growing demand. Beyond speed, it protected the brand's core values by ensuring the hygienic and sensitive storage standards required by Lansinoh products.
"Lansinoh is a highly demanded brand in online sales channels, so we managed the operation ourselves for a while, but we couldn't exceed a certain capacity as demand increased. During this process, OPLOG provided great operational ease, especially in preparing and shipping orders within the lead time.
The most decisive factors in our decision were OPLOG's technological infrastructure, sensitive product management capacity, and B2C solution expertise."
Measurable Results in Speed and Efficiency
In the logistics of mother and baby products, the "margin of error" is unacceptable. Delivering the right product, at the right time, under the most hygienic conditions is not a standard, but a necessity. The way to achieve this perfection is by combining human sensitivity with technological precision.
Automation solutions like intelligent robots zero out the risk of error in picking processes, while integrated software systems allow for the management of operations across all channels from a single center.
OPLOG’s technology-driven approach produced targeted solutions for Lansinoh’s operational challenges. While order fulfillment speed was increased with TARQAN robots, the storage and handling processes for sensitive products were specifically improved. Consequently, Lansinoh gained efficient and optimized operational power across all sales channels.
"Our partnership with OPLOG produced clear solutions to the challenges we faced. Improvements in our sensitive product storage and handling processes, our increased order fulfillment speed—further boosted by TARQAN robots—and B2C operation optimization that integrates all our channels are at the forefront of these solutions."
The Result: Measurable Improvement and Growing Customer Trust
The clearest indicator of a successful logistics operation lies in the data. Shortened delivery times, decreased operational error rates, and reduced customer complaints are tangible proofs of the investment and the partnership established.
Performance in situations requiring urgent delivery directly impacts customer loyalty and brand trust.The Lansinoh and OPLOG partnership achieved striking improvements in operational performance that can be expressed in numbers.
These improvements, beyond being mere metrics, have made the experience of hundreds of mothers more positive every day.
"During our partnership, we observed a significant improvement in our delivery times, a serious decrease in our operational error rates, and an increase in our urgent delivery capacity.
Especially thanks to OPLOG's expertise, the improvement we achieved in specialized packaging and hygiene standards significantly reduced our customer feedback regarding delivery processes."
From Operational Success to Brand Value
Operational excellence does more than just lower costs and increase efficiency; it also builds the most valuable asset of a brand: customer trust and loyalty. A customer who has a positive delivery experience is more likely to repurchase and recommend the brand.
This returns as sustainable growth in online sales and an increase in brand value.The flawless logistics experience provided by OPLOG had a direct positive impact on Lansinoh's online sales performance and brand perception.
Fast and reliable delivery materialized the brand's mission of being "by the side of mothers" in the digital world.
"These operational improvements led to noteworthy growth in our online sales, an increase in our customer satisfaction scores, and a positive change in our repurchase rates. Most importantly, it further reinforced the reliability, which is our brand's most valuable asset."
Fulfillment as a Strategic Power
In today's competitive market, logistics is no longer a cost item, but a strategic advantage. The right partner does not just deliver packages; they understand the brand's goals, offer proactive solutions to its challenges, and carry the brand into the future with technological capabilities.
Strong customer service support and transparent reporting are the cornerstones of this strategic partnership.
For Lansinoh, OPLOG has been more than a service provider; it has been a strategic partner that understands and serves the brand's mission. With the technology, expertise, and support it offers, it has strengthened Lansinoh's power in e-commerce.
"The features we value most in OPLOG are their unquestionable expertise in sensitive product handling, the ease offered by technological integration, the proactive customer service support we can reach at any time, and the detailed reporting and analysis capabilities they provide."
If you are inspired by Lansinoh's success story with OPLOG, contact us now! Increase your operational efficiency, accelerate your growth!