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What is E-Commerce Logistics | OPLOG

Have you ever received the wrong product that you buy online? Probably everyone has had this problem. And we don't even want to mention how annoying and demoralizing this is.


E-commerce now has an essential share in every consumer's life, both in terms of price advantage and easy affordability of the online shopping experience. With the increasing consumer demand, companies that sell online and are part of the e-commerce ecosystem have often been unable to solve their complex logistics processes regarding delivering their products to consumers.


Moreover, at the starting point of this problem, the problem emerges from the e-commerce companies' mismanagement of the process and their fear of costs. However, the resulting error and time loss costs are perhaps much more than they would give to a logistics partner working on e-commerce logistics. In addition, how can they take this risk in an industry where the consumer experience is so compelling?


What is E-commerce Logistics? 

E-commerce logistics is the process of managing the inventory management, control, and warehousing operations of e-commerce companies that offer an online shopping experience at the point of delivery to the consumer, together with the warehouse management system (WMS), productivity software, and workforce experience, which an expert logistics partner hosts. In this process, e-commerce companies that use the advantages of working with the right logistics partner will grow directly by increasing customer satisfaction.


E-commerce requires unique proficiency and professionalism in managing its inventory. Therefore, we invite e-commerce retailers to explore the advantages of working with a logistics partner, such as OPLOG, who performs flawless e-commerce logistics, to grow in real-time, and to be aware of inventory movements.


When the consumer clicks the "buy" button in online shopping, e-commerce logistics (fulfillment/order fulfillment), which we define as post-purchase operations, starts. This part of the supply chain begins with accepting products into the warehouse and continues with stock management, order preparation, and shipping processes. E-commerce logistics (e-commerce fulfillment service) is integral to your operations.


Choosing an E-commerce Logistics Service

The most crucial factor we should consider when choosing a logistics company is the reliability of the services, their solution-oriented approaches, professionalism, service quality, and operation solution capabilities, rather than the company's cost to you.


Research and examine the companies you will always work with and entrust your products to in detail and seriously. If you do not do this, you will ignore that not every logistics company can be an expert in every subject.


For example, suppose you enter into cooperation related to road logistics with a company specialized in airline logistics. In that case, it is not even sincere that you will lose time, money, and customers.


Basic Dynamics of E-Commerce Logistics

Years ago, there were not many people and institutions that could act as intermediaries. But with the e-commerce industry growing tremendously worldwide, the link between producer and consumer has become more complex. 


More and more intermediaries and individuals enable products to reach customers.


  1. 1) Manufacturers

Manufacturers or suppliers are the people who keep the product in stock and send it to the relevant center. The manufacturers produce the products, and they are sent to the logistics or fulfillment centers after the order is placed.


  1. 2) Fulfillment Centers

Fulfillment centers are of great importance in this process. Fulfillment centers are warehouses that keep inventory close to end consumers. As soon as orders are received, they are packed here and delivered quickly. Fulfillment centers may be owned or leased by the 4PL company, which provides a professional service to many brands.


  1. 3) Distribution Centers

 Large e-commerce retailers have their products in multiple centers in Turkey and worldwide for direct-to-consumer and B2B orders. Having your products in one central location can result in extra shipping costs and longer delivery times. Therefore, keeping your inventories in different areas instead of keeping them in one place gives you the advantage of faster shipping. You can also adjust your storage needs and final shipping destinations.


  1. 4) Shippers

Shipping companies take on the role of transporting products to their destination. It is imperative to agree with the right cargo company because the carriers are one factor that affects the speed of shipment and package durability.


Advantages of E-commerce Logistics


  • Information That Can Be Analyzed

E-commerce technology continues to provide cost-effective corporate information for e-commerce businesses. With modern reporting and distribution metrics, it helps you see and work on what works or doesn't work in your supply chain.


  • Better Functioning Return Processes

E-ticaret iadelerini stoklarınıza geri alırken bazı zorluklar yaşamanız olası. Hem maliyetli hem de zaman alıcı bu tür zorluklar yaşamamanız için 4PL’ler size bazı avantajlar sunar. Bu avantajlar sayesinde iadeleri, basit ve uygun maliyetli bir şekilde stoklarınıza geri alıp satışlarınıza devam edebilirsiniz


  • Growth Orientation

Besides the advantages mentioned above, e-commerce businesses can focus entirely on growth while having a logistics network that can satisfy their customers.

As OPLOG, we store your products on your behalf with an e-commerce logistics service, package your orders as you design for your brand, and ship them to your customers. We also manage your return processes.


Contact us for our e-commerce logistics service powered by fulfillment technology that covers all your post-purchase needs and do not pay any fees other than warehousing and order fulfillment. 


Discover how our customer Woohoobox increased their sales and grew with OPLOG.



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