E-commerce Calendar 2023 | Important days for retailers, Part 1

The E-commerce Calendar 2023 is a comprehensive guide for retailers that lists essential days relevant to online sales throughout the year. This calendar includes holidays, promotional events, and other key dates that can impact consumer shopping behavior.

What is an E-commerce Calendar?

An e-commerce calendar is a tool that helps retailers plan and strategize for the upcoming year by highlighting important dates and events. This calendar can include holidays, peak shopping seasons, and other key dates likely to drive sales for e-commerce businesses.    

Importance of Using an E-commerce Calendar    

Using an e-commerce calendar can be highly beneficial for retailers, as it allows them to plan and make the most of these key dates. By being aware of upcoming events and holidays, retailers can create targeted marketing campaigns, stock up on popular products, and offer special promotions to capitalize on increased consumer spending.    

Also, it allows them to plan their sales and marketing strategies, taking advantage of high traffic shopping periods and capitalizing on opportunities to drive sales.    

Additionally, an e-commerce calendar can help retailers avoid potential slow periods and plan for staffing and inventory needs. Overall, an e-commerce calendar is a valuable tool to help retailers increase sales, improve efficiency, and better serve their customers.

1️⃣ January    

New Year's Day (January 1)    

New Year's Day, which falls on January 1, is an important day for e-commerce retailers as it marks the beginning of a new year and the start of the holiday shopping season. Many consumers use the occasion of the new year as an opportunity to make resolutions and plans for the upcoming year. As a result, they may be more likely to make big-ticket purchases such as electronics, home goods, and fashion.    

Additionally, retailers may offer special promotions and sales to kick off the new year, drawing in even more customers. It's also common for retailers to release new collections or products on New Year's Day, which can attract shoppers looking for something fresh and new. Overall, New Year's Day is an important date for e-commerce retailers to keep in mind, as it can drive significant sales and set the tone for the rest of the holiday shopping season.    

Chinese New Year (January 22)    

Chinese New Year, also known as Lunar New Year, is a significant holiday in China and other Asian countries. It is a time for families to come together, exchange gifts, and celebrate the new year. It is also a major shopping season, as people purchase new clothes, decorations, and gifts to give to their loved ones.    

This holiday season is considered one of the critical shopping events for the e-commerce industry. E-commerce platforms such as Alibaba and Amazon typically see a significant increase in sales during the Chinese New Year period. Online retailers also offer discounts and promotions to increase their sales.  

National Returns Day (January 4)  

National Returns Day is a term used to describe the day after the holiday season when many people return or exchange gifts they received. In the context of e-commerce, it typically refers to the spike in online return and exchange requests that retailers experience on the first business day of the new year. This is because many people receive gifts they may not want or need, and they take advantage of retailers' extended return policies during the holiday season to return or exchange them. Retailers often prepare for this influx of returns by extending their return windows and hiring additional staff to handle the increased volume.  

Returns, the most critical and problematic part of e-commerce, are under OPLOG's control. You can track processes such as controlling returns, sorting out resalable products, and updating stocks through our platform.  

As OPLOG, we manage your return processes. Within the scope of returns management, we accept and examine your returns and ensure that they are refunded, exchanged, and returned to stocks in line with the review.

2️⃣ February

Valentine's Day (February 14)   

Valentine's day is an important shopping season for e-commerce businesses because many people use the holiday to purchase gifts for their loved ones. Flowers, chocolates, jewelry, and clothing are among the most popular gifts purchased during this time.    

Additionally, many e-commerce businesses offer special deals and promotions to consumers. It's also a time for couples to plan for romantic evenings, a getaway, or a special meal, which is an opportunity for e-commerce companies to sell related products and services.

3️⃣ March   

St. Patrick's Day (March 17)   

St. Patrick's Day is a less significant shopping season for e-commerce businesses than Valentine's Day, as it is not typically associated with gift-giving. However, e-commerce businesses may still see an increase in sales of merchandise related to the holiday, such as green clothing and accessories, Irish-themed decor, and party supplies.    

Some e-commerce businesses may also see an increase in sales of traditional Irish foods and beverages. As St. Patrick's Day is often associated with celebrations and gatherings, e-commerce retailers can also see an uptick in sales of products related to hosting or attending parties.   

4️⃣ April  

Easter (April 4)   

Easter is an essential day for e-commerce businesses, as many people use the holiday to purchase gifts for their loved ones and decorate their homes. Easter baskets, stuffed animals, Easter-themed clothing, Easter Eggs, and Decorations are among the most popular items purchased during this time.   

Additionally, many e-commerce businesses offer special deals and promotions to attract shoppers. As Easter is often associated with religious celebrations and family gatherings, e-commerce retailers can also see an uptick in sales of products related to hosting or attending parties.

National Pet Day (April 11)  

National Pet Day is celebrated on April 11th every year to highlight the importance of pets in our lives and to promote animal adoption. It is a day to recognize and appreciate the joy and companionship that pets bring to our lives.

E-commerce platforms have become an increasingly popular way for pet owners to purchase pet-related products such as food, toys, accessories, and healthcare products. Online pet stores offer convenience and a wide variety of products, making it easy for pet owners to find everything they need in one place.

Additionally, e-commerce platforms often offer discounts and promotions around National Pet Day, making it an attractive time for pet owners to shop online for their furry friends. Some online pet stores also partner with animal shelters and rescue organizations to promote pet adoption, raising awareness about the importance of giving pets a loving home.

Earth Day (April 22)  

Earth Day, celebrated on April 22, is a day to raise awareness of environmental issues and promote conservation and sustainability. E-commerce can play a role in celebrating Earth Day by allowing customers to purchase environmentally friendly products online. Many e-commerce websites and online retailers offer a wide range of products made from sustainable materials or are produced eco-friendly, such as clothing made from organic cotton, reusable straws, and energy-efficient light bulbs.   

Additionally, some e-commerce platforms may offer special deals or promotions for environmentally friendly products on Earth Day to encourage customers to make more sustainable purchases. Moreover, e-commerce companies also have an opportunity to make a positive impact on the environment by reducing emissions and waste in their logistics and packaging processes.  

5️⃣ May  

Mother's Day (May 8)  

Mother's Day celebrated on the second Sunday of May, is a day to honor and appreciate mothers and mother figures. E-commerce can play a role in celebrating Mother's Day by allowing customers to purchase gifts and presents for their mothers online.   

Many e-commerce websites and online retailers offer gifts suitable for mothers, such as flowers, jewelry, clothing, and home decor. E-commerce also allows for more convenience for busy individuals who may need more time to go out and purchase a physical gift. With just a few clicks, they can have a present delivered to their mothers, reducing the stress and hassle of gift shopping.  

National BBQ Month  

National BBQ Month is when many people in the United States celebrate the tradition of outdoor cooking, often focusing on grilling meat and vegetables. E-commerce, or online shopping, can be a great advantage during this time as it allows people to purchase grilling equipment and supplies without leaving their homes.   

Also, e-commerce can provide a more comprehensive selection of products and more convenient delivery options than traditional brick-and-mortar stores.  

6️⃣ June  

Father's Day (June 19)  

Many people use the day to purchase gifts for their father or father figures, such as clothing, electronics, tools, outdoor gear, and personal care items that are popular for Father's Day.   

Many e-commerce businesses offer special deals and promotions to attract shoppers. As Father's Day is often associated with showing appreciation and gratitude towards the father figures in our lives, e-commerce retailers can also see an uptick in sales of products related to relaxation, hobbies, and outdoor activities that align with the interests of the father figures.  

Continue with the second part: E-commerce Calendar 2023 | Important days for retailers - Part 2 ➡️