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What is order fulfilment? | eCommerce Fulfilment | Oplog

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What is Order Fulfilment? Process and Challenges

Order fulfillment and customer satisfaction go hand in hand. If your eCommerce business processes, packs, and delivers orders on time and correctly, you will enjoy the rewards of repeat business and positive reviews. A slow and error-prone order fulfillment process can frustrate customers, causing them to seek out your competitors.

In this blog, we explain what order fulfillment is and the process involved. We also discuss common challenges and how a third-party eCommerce fulfillment center can provide effective solutions.

What is Order Fulfilment?

Order fulfillment is the process of receiving, processing, and delivering customer orders. It involves managing inventory, picking and packing items, and shipping. This can either be handled internally or by a third-party eCommerce fulfillment service provider.

Why Is Order Fulfillment Important?

Your order fulfillment process will directly impact your customer’s experience with your brand. A smooth fulfillment process ensures that customers receive the correct orders on time, leading to high rates of customer satisfaction.

Efficient order fulfillment also helps your business manage inventory better. By ensuring a seamless flow of products, you can reduce stockouts and overstocking. This operational efficiency helps save you costs, allowing for improved resource allocation.  

The Order Fulfillment Process

Order fulfillment follows a specific process to ensure orders are correctly selected and delivered efficiently.


Receiving involves accepting incoming inventory from your suppliers or manufacturers. During this process, you will need to assess the items for any damages and log them in your inventory management system. They will then need to be sorted and stored in their designated locations within your warehouse.


Picking involves selecting items from your inventory to fulfill customer orders. This step must be done accurately to ensure the right products are picked and prepared for packing. Implementing strategies to increase the speed of this process can help reduce your order processing time.


The packing team will securely package the picked items for shipping. This involves choosing the right packaging materials to minimize the risk of damage and ensuring that the package is correctly labeled. Proper packing is crucial to the correct and satisfactory order delivery to your customers.


Shipping involves dispatching the packed orders to customers through the correct shipping carriers. Timely and accurate shipping is critical to meet delivery expectations and enhance customer loyalty.

Order Returns

Order returns are an inevitable part of eCommerce. The process involves handling returned items, inspecting them for resale, and updating inventory records. Effective returns management is essential to maintain customer satisfaction and minimize losses.

Common Order Fulfillment Challenges

Order fulfillment comes with its own set of challenges that can impact efficiency and customer satisfaction. Understanding these potential risks is crucial so you can take the appropriate actions to address them. Proactively managing these challenges ensures a smoother fulfillment process and happier customers.

Inventory Management

Inventory management can be the make or break of your order fulfillment. Poor inventory management can lead to stockouts, overstocking, and inaccurate stock levels, all of which disrupt your fulfillment process. These issues can result in delayed orders, increased costs, and dissatisfied customers.

Managing inventory is challenging due to the need for precise tracking and forecasting of numerous products. Variability in demand, supplier delays, and the complexity of handling multiple SKUs further complicate the task.

Order Accuracy

Issues in your inventory management can have a knock-on effect on your order accuracy. If items are incorrectly labeled or stored, this can lead to the wrong products being sent to your customers. These incorrect orders will increase your return rates, bringing additional costs.

Order accuracy can also be impacted by human error during the picking and packing stages. Inefficient processes, miscommunication, or lack of training can result in mistakes that frustrate your customers.

Warehouse Efficiency

Warehouse efficiency is a challenge due to the complexity of managing various operations simultaneously. Coordinating receiving, storing, picking, packing, and shipping processes requires precise organization and real-time monitoring. Any inefficiencies can lead to delays, increased labor costs, and reduced productivity.

Another challenge in warehouse efficiency is the layout and design of the warehouse itself. Poorly designed layouts can cause bottlenecks and slow down the movement of goods. Ensuring optimal space utilization and easy access to high-demand items is crucial for maintaining a smooth and efficient workflow.


Customers expect fast and reliable shipping. Any delays or errors can impact your reputation and lead to negative reviews. Despite your best efforts, external factors like carrier issues, weather conditions, and customs hold-ups can disrupt delivery schedules.

To reduce these risks, it’s important to choose reliable shipping partners who will communicate any delays. This will allow you to inform your customers and take any necessary actions, such as offering a discount, to maintain their satisfaction. You can also invest in tracking technology to monitor shipments in real-time, allowing you to quickly address any unexpected disruptions.

Demand Forecasting

Demand forecasting is the process of predicting future customer demand for your products. It helps you plan inventory levels and ensure you have the right amount of stock to meet customer needs. Accurate demand forecasting is key to reducing costs associated with overstocking or stockouts.

Reliable data and advanced tools are essential for making informed predictions and maintaining efficient inventory management. Without access to sales data and forecasting tools, accurate demand forecasting becomes significantly more difficult. Variability in market trends and consumer behavior can further complicate predictions.


Scalability is a challenge for growing businesses. As order volumes increase, your fulfillment processes need to scale accordingly. This means expanding your warehouse, investing in further staff training, and upgrading your technology, all of which require significant resources and planning.

This challenge is compounded by seasonal demand fluctuations. You need to be prepared for peak times without overcommitting resources during slower periods. Balancing this variability requires careful planning and flexible solutions to maintain efficiency year-round.

Benefits of Third-party Order Fulfillment

With all the challenges of order fulfillment, many businesses turn to eCommerce fulfilment services to handle this complex process efficiently. By partnering with fulfillment companies in the UK, you can optimize your supply chain, reduce costs, and improve customer satisfaction.

Cost Savings

Outsourcing fulfillment to a third-party provider can lead to significant cost savings. These providers have the infrastructure and expertise to handle large volumes of orders efficiently, reducing the need for in-house resources and labor.

Scale with Ease

Third-party fulfillment services allow you to scale your operations easily. Whether you experience seasonal spikes or rapid growth, these providers can adjust to your changing needs, ensuring your fulfillment process remains smooth.

Improve Efficiency

Using third-party fulfillment services improves operational efficiency. These providers use advanced technology and optimized processes to handle orders quickly and accurately, which enhances your overall business performance.

Enhance Customer Experience

Outsourcing order fulfillment enhances the customer experience by ensuring timely and accurate deliveries. A positive fulfillment experience leads to higher customer satisfaction, loyalty, and repeat business.

Reduce Risks

Third-party fulfillment providers help reduce risks associated with inventory management, shipping errors, and order returns. Their expertise and resources allow for more reliable and efficient order processing.

Choose OPLOG for Fast Order Fulfillment

OPLOG offers comprehensive eCommerce fulfillment services designed to meet your business needs. Our advanced fulfillment center ensures that your orders are processed accurately and delivered on time. Allow us to streamline your order fulfillment while you focus on growing your business.



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