OPLOG Takes the Stage at AWS Cloud Day to Reveal How AI is Shaping Its Operations!
On September 24th, Istanbul's Zorlu PSM was buzzing with thousands of brilliant minds gathered to witness the future of technology and innovation. In an atmosphere charged with electricity, we took the stage at one of the year's biggest tech events: AWS Cloud Day Turkey.
But we weren't there just as attendees; we were there to show how OPLOG is tearing up the rulebook of logistics and redefining operational excellence with artificial intelligence and robotics.
When our CTO, Arda Develioğlu, and Staff Engineer, Emre Keskin, stepped on stage, they were ready to demonstrate that logistics and fulfillment are about far more than moving boxes—they are about leading a technology revolution.
AWS Cloud Day: Where the Future Converges
So, what made this event so crucial for us? AWS Cloud Day is more than a simple conference; it's a global platform that explores the transformative power of cloud computing and the technologies building our future. It's an arena where the best in the industry meet to see how the art of AI, the science of machine learning, and the strategy of data analytics are shaping the world. Being on this stage was the strongest proof that OPLOG is a leader and visionary not only in the logistics sector but in the tech world as well.
The Breaking Point of E-commerce: Customer Expectations Are at an All-Time High!
We kicked off our presentation with the most critical challenge in today's business world: customer expectations that have soared to the peak and show no signs of coming down. E-commerce is no longer a process that ends when the "buy" button is clicked; on the contrary, it's the start of a complex experiential journey. Every step of this journey determines the fate of your brand. The numbers reveal this new reality in a striking way:
- For 46% of consumers, fast delivery is now a non-negotiable standard compared to the pre-pandemic era.
- 6 out of 10 customers expect to see a free shipping option to avoid abandoning their cart.
- A seamless and easy return experience is a fundamental expectation for 81% of consumers.
- And most critically: 36% of customers will leave a brand for good after just a single negative experience.
These statistics are the sparks that ignite OPLOG's mission: to transform this critical post-purchase experience from a cost center into a powerful competitive advantage that sets brands apart from their rivals.
How Does OPLOG Work?
So, how do we create an experience that not only meets but exceeds these high expectations? The answer lies in our proprietary technology ecosystem, where every component works in perfect harmony.
Connection Layer: We integrate with all the marketplaces and e-commerce platforms our clients sell on in seconds, ensuring a seamless flow of orders.
WMS "Maestro": Our Warehouse Management System, Maestro, doesn't just manage inventory; it conducts the space, workforce, and robots within the warehouse like an orchestra conductor to guarantee maximum efficiency.
OMS "OPLOG ONE": Our Order Management System, OPLOG ONE, offers our clients a 24/7, live, transparent, and intuitive window into their operations. All fulfillment processes can be tracked in real-time from a single, unified platform.
Last Mile "Roadrunner": Our Last-Mile Orchestration software, Roadrunner, stands out as an AI marvel that determines the best shipping partner for every single order in seconds, based on cost, speed, and performance metrics.
These four core technologies are the visible face of our operations. But behind the scenes, there's the real power that fuels this engine: TARQAN.
Meet TARQAN: The Silent Hero of the Warehouse!
The star of our presentation was undoubtedly our autonomous mobile robot, TARQAN, a creation of our own engineers. TARQAN transforms a warehouse from just "a place where things are stored" into a living, breathing, intelligent organism.
The results we've achieved since deploying TARQAN prove why we are not a company that uses technology, but a company that is "robotics-native":
- 400% Increase in Picking Efficiency: We operate at four times the speed of a manual picker, slashing order preparation times to record levels.
- Over 99% Picking Accuracy: We have virtually eliminated human error, making incorrect shipments a thing of the past.
- 40% Increase in Storage Capacity: We use warehouse space far more efficiently, allowing us to manage significantly more products within the same square footage.
Project NEXUS: The AI Brain Behind the Operation
If TARQAN is the muscle of our operations, then Project NEXUS is its brain. This project is the central intelligence platform that is transforming OPLOG into an AI-powered company, fueling all our business processes. Project NEXUS was built on three core objectives:
- Unified Knowledge: To standardize all corporate knowledge and experience living in departmental silos, creating a central memory accessible to everyone.
- Artificial Intelligence: To transform this scattered data into a unified intelligence that generates meaningful, actionable insights.
- Self-Optimizing Organization: To create a truly AI-Native organization that continuously learns, adapts from its mistakes, and becomes smarter every day.
The Great Dilemma: Why Do 95% of Companies Fail at AI?
One of the most striking pieces of data we shared on the AWS stage came from a 2025 MIT study: 95% of companies that initiate generative AI projects fail. This means a colossal $40 billion investment is evaporating with zero return. So, why does such immense potential turn into such a massive disappointment?
The answer lies in the "chaos" that we also faced at the beginning of our journey. The sales team manually copying and pasting the same templates every day, the marketing team spending hours trying to consolidate campaign data from different tools, the executive office struggling to piece together disconnected departmental reports... This picture is the reality for many companies.
From Chaos to Real Impact: OPLOG's AI Revolution
We eliminated this chaos with autonomous AI agents built on Amazon Bedrock AgentCore. Now at OPLOG, every new phone call, every lead inquiry, and every CRM update is instantly analyzed and enriched by these intelligent agents. The insights are then delivered to the relevant departments with such clarity that they effectively say, "here is your next step."
This architecture leverages the power of AWS to turn chaos into clarity and data into action. The results? They are just as impressive as the technology:
- 12x reduction in report preparation times.
- 70% acceleration in decision-making processes.
- 10% shortening of the sales cycle.
- 5x improvement in data quality.
The Secret of the Successful 5%: Why OPLOG is Different
So, what was the magic formula that placed OPLOG in the exclusive 5% of companies that achieve victory in their generative AI projects? The MIT report shows that successful companies share specific common traits, and our success is rooted in these very principles. The three core approaches we highlighted in our presentation are a direct reflection of these success criteria:
1. Building Systems That Learn and Adapt Successful companies demand "agentic AI"—systems that learn from feedback, adapt, and continuously improve. That's exactly what we built. Instead of collecting a set of brilliant but disconnected AI tools, we created a system where agents talk to each other, learn from one another, and become smarter together. These tools are embedded within our daily workflows, not as separate, single-use "applets." As a result, they don't just solve a problem; they learn from it to prevent future problems from ever occurring.
2. Eliminating Complexity and Forging Strategic Partnerships The MIT report emphasizes that strategic partnerships are twice as successful as trying to build everything from scratch. Our philosophy is the same: instead of trying to manage complexity, we design solutions that are simple and effective enough to eliminate it from the start. We didn't reinvent the wheel. By forming a strategic partnership with a technology leader like Amazon Bedrock, we built our unique workflows and deep logistics expertise on top of their foundational infrastructure. Instead of using a generic tool, we deeply customized the technology to fit our processes. This allowed us to achieve quick wins in narrow, focused areas, from call summarization to lead analysis.
3. Positioning AI as a Core Capability For us, AI is not "a technology we use"; it is a fundamental capability that defines our company—it's part of our DNA. This vision is also reflected in how we measure success. Successful companies evaluate their AI investments not just with technical metrics like model accuracy, but with tangible business outcomes like P&L impact, cost savings, and increases in customer retention. For us, metrics like a 70% faster decision-making process and a 10% shorter sales cycle are the clearest proof of this approach. Furthermore, this transformation was not a top-down mandate but a bottom-up movement. Our teams on the ground, who live the operational complexity every day, identified the most valuable use cases. This is more than the vision of a central AI lab; it is the collective intelligence of the entire organization. We have always directed our focus toward areas with the highest ROI, especially operational automation. By doing so, we've achieved measurable, immediate savings instead of taking large, risky leaps.
Conclusion: A New Paradigm in Logistics
The journey we shared on the AWS Cloud Day Turkey stage was not just a technology presentation; it was the declaration of a new paradigm in the logistics industry. This new approach refuses to see the demanding customer expectations of e-commerce as an obstacle. Instead, it aims to turn these expectations into growth opportunities for brands.
OPLOG's story is born from the fusion of the physical power of our TARQAN robots, working silently and flawlessly on our warehouse floors, with the AI brain of Project NEXUS, which permeates our entire business process. On one hand, you have robotic automation delivering up to a 400% increase in efficiency and over 99% accuracy. On the other, you have intelligent agents turning scattered data into meaningful insights and accelerating decision-making. When these two forces come together, the result isn't just a faster or more efficient operation, but a smarter, more flexible, and future-ready business model.
Our success in defying the 95% failure rate for generative AI projects is no accident. It is the result of a philosophy that chooses to eliminate complexity rather than manage it, to build a learning system of interconnected agents instead of disconnected tools, and to see AI not as an "add-on" but as a core capability of our business. We are rewriting the DNA of logistics with technology and innovation.
Are you ready to carry your business into the future, turn operational complexity into a competitive advantage, and become part of OPLOG's robotics-native world?
